From "The Essential Baby Awards" team:

The Essential Baby Awards team are delighted to welcome Bag Daddy, and their innovative range of changing bags into our awards initiative this year. Our judging panel and real-parent testers were extremely impressed with both the design and functionality of your changing bags. Our judges commented on both the functionality and style of your bags, specifically targeting dads who want a tactical yet sleek option for baby care. The bags are well-organised, with ample compartments for all essentials, and the minimalist, masculine aesthetic appeals to your target audience without compromising on practicality.

Our judges also commented on how well-made the changing bags are, a high quality product which should last through a long life of daily use! The materials used are robust and high-quality, ensuring  hat the bag can withstand everyday wear and tear, a crucial factor for parents on the go. The thoughtful inclusion of waterproof linings and wipe-clean fabrics was particularly praised. Bag Daddy has successfully created a product that resonates with modern dads. Your changing bags combine durability, thoughtful design, and practical features that meet the needs of parents today. We are proud to award you the Best Changing Product title and look forward to seeing how your brand continues to grow and innovate in the future.

DESIGN 5/5
CONCEPT 5/5
QUALITY 5/5
PRICE POINT 4/5
BRAND ETHOS 5/5

The judges had this to say about Bag Daddy:

AS A DAD, I APPRECIATE SEEING A PRODUCT THAT DIDN'T LOOK TOO ‘BABYISH. ’ BAG DADDY’S CHANGING BAG TICKS ALL THE BOXES: IT’S PRACTICAL, STYLISH, AND THE COMPARTMENTS MAKE IT EASY TO KEEP EVERYTHING IN ORDER. A MUST-HAVE FOR ANY PARENT. WE HAVE REALLY ENJOYED USING IT AND IVE FELT REALLY COMFORTABLE CARRYING IT.

DAVID, FATHER TO LOIS AND REAL PARENT
PANEL MEMBER

I LOVE HOW THIS BAG DOESN’T FEEL LIKE A STEREOTYPICAL ‘CHANGING BAG. ’ IT’S SLEEK, SPACIOUS, AND THE CLEVER COMPARTMENTS MAKE ORGANISATION EASY! THE QUALITY IS EXCELLENT!”

JACK, SUSTAINABILITY SPECIALIST AND JUDGING
PANEL MEMBER

BAG DADDY HAS REDEFINED WHAT A CHANGING BAG CAN BE FOR DADS. IT’S STYLISH, PRACTICAL, AND DESIGNED WITH ATTENTION TO DETAIL—

EVERYTHING YOU NEED IN A CHANGING BAG, WITHOUT COMPROMISING ON DESIGN OR COMFORT.

HELEN, ESSENTIAL BABY AWARDS JUDGING
PANEL MEMBER